I started Frugal Beautiful in January of 2011. At the time, I was navigating the cold, stark waters of life in a new part of the country (A.K.A. not sunny southern California) and trying to catch my breath from the realization that I didn’t want my Ph.D. and the master’s degree I was working on was totally crushing my spirit. Oh, did I mention, I was totally broke and living from paycheck to paycheck, salivating over the shoes and beauty products I wanted but couldn’t dream of buying. My monthly budget was $800 I couldn’t imagine getting through it, much less, learning how to live on that amount of money.
This blog was originally intended to be a “grad student’s guide to champagne, no, beer taste, on a water budget.” I was going to talk about city living, budgeting and frugality as I struggled to make it in a new city on $800 a month (anyone who can make it on $800 a month who also loves fashion, tell me your secret!) I wanted to talk about money even though I had none- that was it, pure and simple. I wasn’t looked to be challenged or provoked, I just wanted to talk about money.
Enter a swift career change, the dream to become a problogger, adopting a pug, raising $2,600 for charity: water, several blogging conferences and a new passion for running & I’d have to say that blogging changed my life.
One of the coolest moments of my life, was while I was still in Chicago. I was working a job I hated and I knew that if I could just make this blogging thing work, I could quit my downtown job that was slowly crushing my soul (and making me pennies a month). When I finally realized I could quit my job to blog full time while I finished school, I cried.
After I cried, I got dressed, went to that job, put in my two weeks notice and then marched over to Tiffany & Co. I bought a $150 necklace with money I made from blogging & social media consulting and it was like two dreams at once…quitting a job I didn’t like and finally being able to afford something frivolous I did like- not bad for a frugality blogger who previously had only two pennies to rub together!
At that moment, I was Audrey Hepburn in Breakfast At Tiffany’s, but this time, I did more than window shop and eat a croissant. It was surreal how it all came together and a blog could help me achieve my other goals and dreams.
Granted, it was pretty awesome marching into Tiffany & Co. and making that impulse buy after putting in my two weeks- but what was even better was hopping online and celebrating with my other blogger friends. See, the best part of having a blog is the community to support and challenge you. Since that time, I don’t just reach out to my blogger friends for blogging stuff- but my blog friends have supported my fundraisers, my struggles and have promoted my biggest projects. The network that blogging creates is truly priceless. My community continues to inspire and challenge me online and offline.
Preparing for a half marathon is exciting when you start- then you hit a dip in enthusiasm and energy and it’s like slogging through mental mud trying to keep up the routine. I can’t tell you how many times I had a quick question about gear, technique or had to vent about a random ache or pain. When my Nike+ syncs to Twitter, the encouraging tweets always keep me going- even when I had a totally craptastic 1 mile run, hearing from the greater running community makes me feel connected and I keep going.
People all over are doing amazing things with their blogs- Nathan Agin of NonStopAwesomeness.me uses his blog to teach others about mindfulness & health, but it’s also a sounding board for his no-strings-attached nomadic lifestyle. The blog is a platform for him to explore the world and a teaching tool. Sarah K. Peck of ItStartsWith.com just used her blog to raise $29,000 for charity: water and swim from Alcatraz. They tell stories, but they transform and grow their own the more they blog.
There are a million marketing gurus out there who will spew advice at you about SEO, social media tricks and traffic boosting techniques without ever diving into the real soul of blogging. Your blog should help you tell your story, but it should help you evolve your story. While we start a blog singularly to talk about our path to wellness, paying off debt or learning to live frugally, that can’t be the whole story- your blog isn’t just a traffic generator and you are not just a robot. You and your blog needs a soul and they need to be connecting, redefining one another.
If your blog isn’t helping you discover your passions and achieve your passions, I have to ask- what are you waiting for? Isn’t it time to begin delving deep into who you are and who you want to be?
I never thought I’d make it through grad school, sanity intact. I never, ever saw myself as a runner. I wouldn’t have fathomed that I could raise thousands of dollars for charity and run races using my blog. I would have laughed in your face if you would have told me that I would launch my very first (eek!) product- Rockstar Blogging in just two weeks and run my first half marathon for charity in just a few months. I would have totally laughed, yet, here I am.
Your blog should help you discover your passion, connect you to your ideal community and then, earn the recognition and cash to help fund that passion. If you don’t have the answers, keep looking and ask lots of questions until you do.
I feel so blessed that in under two years I’m earning money from my blog and I get free products coming to my door to fuel my love for fashion and beauty, but also supports my newfound love for running. I absolutely love running my giveaway site and the many happy winners it’s created. I’m in awe that when I run my first half marathons, I’ll have blogger friends there by my side that I met on Twitter. It’s amazing to me that I already have roomies to all my upcoming conferences with bloggers I met online that become real life friends.
In two weeks, my very first product, Rockstar Blogging, launches. This work is my heart and soul and I’ve put everything I know about blogging into it. I firmly believe that every blogger has the potential to be a rockstar- it doesn’t matter what your topic, how big or small, how old or new- if there’s more you could be getting out of your blog, I want to help!
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