Could You Use Some “Enchantment”? [Book Review]

Perhaps you’ve heard about how great Dale Carnegie’s book, How To Win Friends and Influence People is, but you’ve never had a chance to pick it up, it seems too long, or perhaps you feel it’s a bit dated?

Well may I suggest, if you want an easy to digest, up to date, abbreviated version of that timeless classic, you should pick up a copy of  Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki.

The Benefits of Reading:

-The art of “enchantment” isn’t just for salespeople.  If you are an employee or employer, in a relationship or part of a family, you can find tactics in this book that boost relationships effectively and easily.

-If you want deeper, more reciprocal relationships with anyone- Kawasaki illustrates how to tell your story and plant seeds to create meaningful connections, use technology to “push” and “pull” people towards your cause and how to treat them well to keep them aligned with you.

-Tips that take the stress out of how to make a good first impression in terms of appearance, introduction and giving awesome presentations.

-How to enchant your co-workers and boss.

-How to resist others enchanting you for sales or favors.

In less than 200 pages, this book packs a punch!  You’ll find that it’s a quick, but relevant read…the only problem is, you will find yourself putting it down to ponder over the valuable and useful tidbits Kawasaki offers.  You’ll see much of what he discusses can be quickly and easily applied to your own life and a useful tool in analyzing your experiences and relationships with others, which slows down the reading but speeds up your applied progress!

Do I recommend this book?  You betcha.